Who the FuckedCompany would Crunch that?

April Fools, TechCrunch, Acquisition, Acquired, tycoonsrow, web2.0

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What a way to  spike your hits & commenters to your blog.  An interesting post over at  Mike ArringtoFuckedCompany, Techcrunchns TechCrunch pulls an early to some & on-time to many April Fool’s hoax, stating that the Crunch has acquired FuckedCompany, run by the infamous Phil Kaplan.
FuckedCompany was a blog that featured dot-com busted companies and grew to 4 million viewers per month.  However, according to Compete  the number of people going to FuckedCompany has dropped 63% for the year, their ranking has dropped 61,922, and the average stay is only 48 seconds.  Remember, this is only one statistical source as well everyone that uses Compete will be captured.  Additionally, I checked Alexa & they confirm similar stats, but noted a significant spike in traffic today on March 31st, as seen here.
At 2:52 pm PST, the crunch sends out a drafted press release, given that people already knew about it & Arrington didn’t want other sites, such as Wired or CNet. to send out the news before he did.  I guess it was too late, because Wired’s post clearly stated March 29 @ 1:14 pm & the first comment was at 2:53pm.  The interesting thing was that the 2nd comment was on March 30th.
It’s also clear that Arrington just brought over a new CEO, whereas, I’d be interested in her thoughts and input on this.  As, the idea sounds great & this could be plausible, as TechCrunch states that the reason for the merger are for the following:
  • The TechCrunch Deadpool is growing, & that 90% of start-ups fail.
  • People enjoy negative news
  • There’s no innovation anymore
Steve O’Hear over at ZDNet explains his reasoning why this is a elaborate April Fools prank.
Some people were fooled about the joke, such as Dave Winer.
Overall, allthough this was an interesting trick, I don’t see why not a merger shouldn’t take place.  Here’s why:
  • The TechCrucnh Deadpool is & can grow larger.  FuckedCompany focuses on those companies, while TechCrunch just has them tagged as “Deadpool.”
  • FuckedCompany has some great T-Shirts & book that might just need a 2007 sequel, let’s call it the “DeadPool Effect”
  • FuckedCompany states that it has over 1 million members in its “Personals” Section.  Wouldn’t it be interesting to an additional 1 million “subscribers” or love seekers interested in Startups & Crashes?
Well, the only thing that I see is that F’d Company will definitely increase its viewers some more ratings, sell some more books & become more of an interesting site to watch in the near future, as this Fool’s Day gag definitely worked.  For some reason, it’s either that trick or this picture above now wants me to at least take a look at the book!

2 Responses to “Who the FuckedCompany would Crunch that?”



Comments:
  1. 1 Brian UNITED STATES Apr 1st, 2007 at 11:45 am

    what if this was just a april fools joke?

  2. 2 Darrin UNITED STATES Apr 1st, 2007 at 12:28 pm

    It’s weird because some people are saying it is a joke, but to some extent, why would they go through all that trouble of even changing the page, creating a long press release, & people talking about it. Maybe the joke is just beginning?

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