Tycoons Row

AOL has been selling certain divisions of the company. Just recently this year, Napster bought AOL Music Now for $15 million. Just this past December, Google and AOL extended their strategic alliance to develop a global advertising partnership. This was a $1 billion investment by Google. AOL has already sold AOL France, their Japan business and German business as well. Today, AOL seeks to add more international flavor after getting rid of many. Given AOL’s experience in e-commerce and internet advertising, they have decided to grow and strengthen what they do best, thus, they have announced a buy of TradeDoubler for $900 million, as an all cash transaction.

TradeDoubler, a European based company headquartered in Stockholm, provides online marketing & sales solutions. The company was founded in 1999 and operates across 18 European markets. Not only does the company provide B2C services but also B2B. This may be a step in the right direction for AOL given that small business growth is continuing to grow. TradeDoubler vision was “To be the preferred partner driving profitability through online marketing.”